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Marketing Communications Management
Engelsk
Bogcover for Marketing Communications Management af Paul Copley, 9780750652940
Specifikationer
Sprog:
Engelsk
Sider:
456
ISBN-13:
9780750652940
Indbinding:
Paperback
ISBN-10:
0750652942
Kategori:
Udg. Dato:
23 sep 2004
Størrelse i cm:
28,0 x 21,1 x 2,8
Oplagsdato:
23 sep 2004
Forfatter(e):

Marketing Communications Management

Engelsk
Paperback 2004
Format:

Bog beskrivelse
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, ''stop points'', vignettes, and case studies, and a summary of key points concludes each chapter.

Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

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Specifikationer
Sprog:
Engelsk
Sider:
456
ISBN-13:
9780750652940
Indbinding:
Paperback
ISBN-10:
0750652942
Kategori:
Udg. Dato:
23 sep 2004
Størrelse i cm:
28,0 x 21,1 x 2,8
Oplagsdato:
23 sep 2004
Forfatter(e):
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