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Marketing Concepts and Strategies
Engelsk Paperback
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Marketing Concepts and Strategies
Engelsk Paperback

640 kr
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The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Product detaljer
Sprog:
Engelsk
Sider:
832
ISBN-13:
9781473778580
Indbinding:
Paperback
Udgave:
9
ISBN-10:
1473778581
Kategori:
Udg. Dato:
20 jan 2023
Længde:
34mm
Bredde:
200mm
Højde:
260mm
Forlag:
Cengage Learning EMEA
Oplagsdato:
20 jan 2023
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