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Marketing Fashion Third Edition
- Strategy, Branding and Promotion
Engelsk Paperback
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Marketing Fashion Third Edition
- Strategy, Branding and Promotion
Engelsk Paperback

412 kr
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Om denne bog
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.

Chapters:
Marketing Theory
The Fashion Market
Research & Planning
Understanding the Customer
Branding
Promotion
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781529420326
Indbinding:
Paperback
Udgave:
ISBN-10:
1529420326
Kategori:
Udg. Dato:
1 aug 2024
Længde:
20mm
Bredde:
257mm
Højde:
191mm
Forlag:
Quercus Publishing
Oplagsdato:
1 aug 2024
Forfatter(e):
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