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Marketing Fashion Third Edition
- Strategy, Branding and Promotion
Engelsk
Bogcover for Marketing Fashion Third Edition af Harriet Posner, 9781529420326
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781529420326
Indbinding:
Paperback
ISBN-10:
1529420326
Kategori:
Udg. Dato:
1 aug 2024
Størrelse i cm:
19,1 x 25,7 x 2,0
Oplagsdato:
1 aug 2024
Forfatter(e):

Marketing Fashion Third Edition

- Strategy, Branding and Promotion
Engelsk
Paperback 2024
Format:

Bog beskrivelse
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion
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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781529420326
Indbinding:
Paperback
ISBN-10:
1529420326
Kategori:
Udg. Dato:
1 aug 2024
Størrelse i cm:
19,1 x 25,7 x 2,0
Oplagsdato:
1 aug 2024
Forfatter(e):
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