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Marketing for Architects and Engineers
- A new approach
Engelsk
Bogcover for Marketing for Architects and Engineers af Brian Richardson, 9780419202905
Specifikationer
Sprog:
Engelsk
Sider:
148
ISBN-13:
9780419202905
Indbinding:
Paperback
ISBN-10:
0419202900
Kategori:
Udg. Dato:
7 nov 1996
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
7 nov 1996
Forfatter(e):

Marketing for Architects and Engineers

- A new approach
Engelsk
Paperback 1996
Format:

Bog beskrivelse
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
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Specifikationer
Sprog:
Engelsk
Sider:
148
ISBN-13:
9780419202905
Indbinding:
Paperback
ISBN-10:
0419202900
Kategori:
Udg. Dato:
7 nov 1996
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
7 nov 1996
Forfatter(e):
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