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Marketing for Tourism and Hospitality
- Collaboration, Technology and Experiences
Engelsk
Bogcover for Marketing for Tourism and Hospitality af Patrick Legoherel, Alan Fyall, Youcheng Wang, Isabelle Frochot, 9781138121294
Specifikationer
Sprog:
Engelsk
Sider:
620
ISBN-13:
9781138121294
Indbinding:
Paperback
ISBN-10:
1138121290
Kategori:
Udg. Dato:
21 mar 2019
Størrelse i cm:
19,0 x 24,5 x 2,9
Oplagsdato:
21 mar 2019

Marketing for Tourism and Hospitality

- Collaboration, Technology and Experiences
Engelsk
Paperback 2019
Format:

Bog beskrivelse

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.

Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.

This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

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Specifikationer
Sprog:
Engelsk
Sider:
620
ISBN-13:
9781138121294
Indbinding:
Paperback
ISBN-10:
1138121290
Kategori:
Udg. Dato:
21 mar 2019
Størrelse i cm:
19,0 x 24,5 x 2,9
Oplagsdato:
21 mar 2019
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