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Marketing for Tourism, Hospitality & Events

- A Global & Digital Approach
Af: Simon Hudson, Louise Hudson Engelsk Paperback

Marketing for Tourism, Hospitality & Events

- A Global & Digital Approach
Af: Simon Hudson, Louise Hudson Engelsk Paperback
Tjek vores konkurrenters priser
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. 

Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. 

This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events.

Simon Hudson is a tourism and hospitality professor at the University of South Carolina.

Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
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Tjek vores konkurrenters priser
Normalpris
kr 545
Fragt: 39 kr
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20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. 

Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. 

This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events.

Simon Hudson is a tourism and hospitality professor at the University of South Carolina.

Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 416
ISBN-13: 9781529628081
Indbinding: Paperback
Udgave:
ISBN-10: 1529628083
Kategori: Salg og marketing
Udg. Dato: 25 dec 2023
Længde: 25mm
Bredde: 246mm
Højde: 189mm
Forlag: Sage Publications Ltd
Oplagsdato: 25 dec 2023
Forfatter(e): Simon Hudson, Louise Hudson
Forfatter(e) Simon Hudson, Louise Hudson

Kategori Salg og marketing

ISBN-13 9781529628081

Sprog Engelsk

Indbinding Paperback

Sider 416

Udgave

Længde 25mm

Bredde 246mm

Højde 189mm

Udg. Dato 25 dec 2023

Oplagsdato 25 dec 2023

Forlag Sage Publications Ltd

Kategori sammenhænge