Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Marketing Forms & Strategies
Engelsk
Bogcover for Marketing Forms & Strategies af K Pongiannan, 9788177083231
Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9788177083231
Indbinding:
Hardback
ISBN-10:
8177083236
Kategori:
Udg. Dato:
5 nov 2012
Størrelse i cm:
22,5 x 14,6 x 2,1
Oplagsdato:
5 nov 2012
Forfatter(e):

Marketing Forms & Strategies

Engelsk
Hardback 2012
Format:

Bog beskrivelse
Marketing is at the heart of any business. Marketing strategies in recent years have changed enormously in view of the liberalisation, privatisation and globalisation wave sweeping across the world. To face the challenges of the modern competitive world, marketers have become very innovative and aggressive. In an environment of cut-throat competition, only the fittest can survive. New terminologies and strategies have appeared on the scene to browbeat the competitors in the product/service markets, domestically and internationally. Green marketing, viral marketing, ambush marketing, internet marketing and e-marketing are some of the new forms for enticing/retaining customers, apart from the traditional methods. This book contains 11 research papers, authored by marketing experts, which explain/decode the intricacies of new forms of marketing mentioned above. These scholarly papers will prove immensely useful to the teachers and students of marketing and related areas.
... Vis mere

Forlags Vejl. pris
442,67 kr
Hos Booktok
370 kr
spar 16%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9788177083231
Indbinding:
Hardback
ISBN-10:
8177083236
Kategori:
Udg. Dato:
5 nov 2012
Størrelse i cm:
22,5 x 14,6 x 2,1
Oplagsdato:
5 nov 2012
Forfatter(e):
Finder produkter...
Kategori sammenhænge