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Marketing in Culturally Distant Countries
- Managing the 4Ps in Cross-Cultural Contexts
Engelsk Paperback

Marketing in Culturally Distant Countries

- Managing the 4Ps in Cross-Cultural Contexts
Engelsk Paperback

970 kr
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Om denne bog
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.
Product detaljer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9783031048340
Indbinding:
Paperback
Udgave:
ISBN-10:
3031048342
Udg. Dato:
30 jun 2023
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer International Publishing AG
Oplagsdato:
30 jun 2023
Forfatter(e):
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