Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Marketing in Food, Hospitality, Tourism and Events
- A Critical Approach
Engelsk
Bogcover for Marketing in Food, Hospitality, Tourism and Events af Richard Tresidder, Craig Hirst, 9781906884222
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781906884222
Indbinding:
Paperback
ISBN-10:
1906884226
Kategori:
Udg. Dato:
31 maj 2012
Størrelse i cm:
24,6 x 18,9
Oplagsdato:
31 maj 2012

Marketing in Food, Hospitality, Tourism and Events

- A Critical Approach
Engelsk
Paperback 2012
Format:

Bog beskrivelse
Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master''s level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
... Vis mere

Hos Booktok
435 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781906884222
Indbinding:
Paperback
ISBN-10:
1906884226
Kategori:
Udg. Dato:
31 maj 2012
Størrelse i cm:
24,6 x 18,9
Oplagsdato:
31 maj 2012
Finder produkter...
Kategori sammenhænge