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Marketing in Foodservice Operations

Af: David K. Hayes, Jack D. Ninemeier Engelsk Paperback

Marketing in Foodservice Operations

Af: David K. Hayes, Jack D. Ninemeier Engelsk Paperback
Tjek vores konkurrenters priser
A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes that have gripped the discipline in the last two decades, the book discusses basic marketing information and includes a heavy emphasis on modern forms of digital marketing in the industry. Learn how to identify a target market and create a marketing plan, as well as how menu prices impact an organization’s marketing. The authors also describe how to use a foodservice operation’s menu as a marketing tool and consider the importance of an active social media presence visible to the target market. Other contents include: A complete introduction to the development, implementation, and evaluation of a foodservice marketing planComprehensive explorations of traditional and contemporary foodservice marketing strategiesPractical discussions of digital foodservice marketing techniques, including social media plansInsightful treatments of mobile-friendly marketing strategiesPerfect for students in foodservice-related courses, Marketing in Foodservice Operations will also benefit foodservice establishment owners and operators and professionals working in colleges, hospitals, nursing homes, and more.
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A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes that have gripped the discipline in the last two decades, the book discusses basic marketing information and includes a heavy emphasis on modern forms of digital marketing in the industry. Learn how to identify a target market and create a marketing plan, as well as how menu prices impact an organization’s marketing. The authors also describe how to use a foodservice operation’s menu as a marketing tool and consider the importance of an active social media presence visible to the target market. Other contents include: A complete introduction to the development, implementation, and evaluation of a foodservice marketing planComprehensive explorations of traditional and contemporary foodservice marketing strategiesPractical discussions of digital foodservice marketing techniques, including social media plansInsightful treatments of mobile-friendly marketing strategiesPerfect for students in foodservice-related courses, Marketing in Foodservice Operations will also benefit foodservice establishment owners and operators and professionals working in colleges, hospitals, nursing homes, and more.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 336
ISBN-13: 9781394208333
Indbinding: Paperback
Udgave:
ISBN-10: 1394208332
Kategori: Hotel-, catering- & restaurationsbranchen
Udg. Dato: 19 sep 2024
Længde: 20mm
Bredde: 150mm
Højde: 226mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 19 sep 2024
Forfatter(e): David K. Hayes, Jack D. Ninemeier
Forfatter(e) David K. Hayes, Jack D. Ninemeier

Kategori Hotel-, catering- & restaurationsbranchen

ISBN-13 9781394208333

Sprog Engelsk

Indbinding Paperback

Sider 336

Udgave

Længde 20mm

Bredde 150mm

Højde 226mm

Udg. Dato 19 sep 2024

Oplagsdato 19 sep 2024

Forlag John Wiley & Sons Inc

Kategori sammenhænge