Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Marketing in Small Businesses
Engelsk
Bogcover for Marketing in Small Businesses af Brian Kenny, Karen Dyson, 9781138685345
Specifikationer
Sprog:
Engelsk
Sider:
242
ISBN-13:
9781138685345
Indbinding:
Paperback
ISBN-10:
1138685348
Udg. Dato:
13 jun 2018
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
13 jun 2018
Forfatter(e):

Marketing in Small Businesses

Engelsk
Paperback 2018
Format:

Bog beskrivelse

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

... Vis mere

Hos Booktok
415 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
242
ISBN-13:
9781138685345
Indbinding:
Paperback
ISBN-10:
1138685348
Udg. Dato:
13 jun 2018
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
13 jun 2018
Forfatter(e):
Finder produkter...
Kategori sammenhænge