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Marketing in the 21st Century
- Concepts, Challenges and Imperatives
Engelsk
Bogcover for Marketing in the 21st Century af Henry Kyambalesa, 9781138707696
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781138707696
Indbinding:
Paperback
ISBN-10:
1138707694
Kategori:
Udg. Dato:
31 dec 2018
Størrelse i cm:
21,9 x 14,8
Oplagsdato:
31 dec 2018
Forfatter(e):

Marketing in the 21st Century

- Concepts, Challenges and Imperatives
Engelsk
Paperback 2018
Format:

Bog beskrivelse

This title was first published in 2000:  Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781138707696
Indbinding:
Paperback
ISBN-10:
1138707694
Kategori:
Udg. Dato:
31 dec 2018
Størrelse i cm:
21,9 x 14,8
Oplagsdato:
31 dec 2018
Forfatter(e):
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