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Marketing in the Digital Era

Engelsk Hardback

Marketing in the Digital Era

Engelsk Hardback
Tjek vores konkurrenters priser

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.

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With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.

Produktdetaljer
Sprog: Engelsk
Sider: 172
ISBN-13: 9783631745458
Indbinding: Hardback
Udgave:
ISBN-10: 3631745451
Udg. Dato: 29 jun 2018
Længde: 23mm
Bredde: 214mm
Højde: 152mm
Forlag: Peter Lang AG
Oplagsdato: 29 jun 2018
Forfatter(e):
Forfatter(e)


Kategori Medievidenskab: reklame og samfund


ISBN-13 9783631745458


Sprog Engelsk


Indbinding Hardback


Sider 172


Udgave


Længde 23mm


Bredde 214mm


Højde 152mm


Udg. Dato 29 jun 2018


Oplagsdato 29 jun 2018


Forlag Peter Lang AG

Kategori sammenhænge