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Marketing in the Digital Era
Engelsk
Bogcover for Marketing in the Digital Era af , 9783631745458
Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9783631745458
Indbinding:
Hardback
ISBN-10:
3631745451
Udg. Dato:
29 jun 2018
Størrelse i cm:
15,2 x 21,4 x 2,3
Forlag:
Oplagsdato:
29 jun 2018

Marketing in the Digital Era

Engelsk
Hardback 2018
Format:

Bog beskrivelse

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.

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Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9783631745458
Indbinding:
Hardback
ISBN-10:
3631745451
Udg. Dato:
29 jun 2018
Størrelse i cm:
15,2 x 21,4 x 2,3
Forlag:
Oplagsdato:
29 jun 2018
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