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Marketing Intelligence, Part A
- Understanding Customers in the Era of Digitalization
Engelsk Hardback

Marketing Intelligence, Part A

- Understanding Customers in the Era of Digitalization
Engelsk Hardback

967 kr
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Om denne bog
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
Product detaljer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9781835494196
Indbinding:
Hardback
Udgave:
ISBN-10:
1835494196
Udg. Dato:
1 maj 2025
Længde:
21mm
Bredde:
238mm
Højde:
158mm
Forlag:
Emerald Publishing Limited
Oplagsdato:
1 maj 2025
Forfatter(e):
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