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Marketing
- Modern Practices
Engelsk Hardback
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Marketing

- Modern Practices
Engelsk Hardback

674 kr
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CONTENTS: Aligning Marketing for Changing Times; A Three Part plan for Upgrading your Marketing Department for New Challenges; Smarter Marketing for Tougher Times; Creating Value by Improving Marketing Return on Investment; Consumer Segmentation; A Call to Action; The Influence of a Customer Value Approach on Value Creating Process Management; Building a World-Class Pricing Capability: Where Does your Company Stack Up?; Channel Management: PRM Gains New Lease of Life; Mass Customisation and Personalisation: One-to-One Customer Approach on a Mass Scale; Strategic Creation of Customer Loyalty Through High-Intensive Relationship Marketing - A Conceptual Framework; Online Marketing Metrics: AN Indispensable Aspect of E-Business; Strategic Dimensions in Branding Gaining Competitive Advantage; Word of Mouth in the World of Marketing; The Corporate Social Responsibility: A Modern Marketing Concept; Customer Relationship Management: A Key Success Factor in Services Marketing (A Case Study of Tourism (Hotel) Services in Navi Mumbai); Experimental Marketing in the Information Technology Sector; Marketing Social Change; A Model for Secure Value-Added Service Subscriptions in Cellular Networks.
Product detaljer
Sprog:
Engelsk
Sider:
238
ISBN-13:
9788131427279
Indbinding:
Hardback
Udgave:
ISBN-10:
8131427277
Kategori:
Udg. Dato:
1 dec 2012
Længde:
18mm
Bredde:
162mm
Højde:
227mm
Forlag:
ICFAI Books
Oplagsdato:
1 dec 2012
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