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Marketing Lessons from the Grateful Dead

- What Every Business Can Learn from the Most Iconic Band in History
Af: David Meerman Scott, Brian Halligan Engelsk Hardback

Marketing Lessons from the Grateful Dead

- What Every Business Can Learn from the Most Iconic Band in History
Af: David Meerman Scott, Brian Halligan Engelsk Hardback
Tjek vores konkurrenters priser
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9780470900529
Indbinding: Hardback
Udgave:
ISBN-10: 0470900520
Kategori: Salg og marketing
Udg. Dato: 20 aug 2010
Længde: 18mm
Bredde: 136mm
Højde: 187mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 20 aug 2010
Forfatter(e) David Meerman Scott, Brian Halligan


Kategori Salg og marketing


ISBN-13 9780470900529


Sprog Engelsk


Indbinding Hardback


Sider 192


Udgave


Længde 18mm


Bredde 136mm


Højde 187mm


Udg. Dato 20 aug 2010


Oplagsdato 20 aug 2010


Forlag John Wiley & Sons Inc

Kategori sammenhænge