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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
Engelsk
Bogcover for Marketing Lessons from the Grateful Dead af David Meerman Scott, Brian Halligan, 9781394378012
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781394378012
Indbinding:
Paperback
ISBN-10:
1394378017
Kategori:
Udg. Dato:
10 nov 2025
Størrelse i cm:
20,6 x 13,7 x 1,5
Oplagsdato:
10 nov 2025

Marketing Lessons from the Grateful Dead

- What Every Business Can Learn from the Most Iconic Band in History
Engelsk
Paperback 2025
Format:

Bog beskrivelse
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
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186,43 kr
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Udkommer 10-11-2025

Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781394378012
Indbinding:
Paperback
ISBN-10:
1394378017
Kategori:
Udg. Dato:
10 nov 2025
Størrelse i cm:
20,6 x 13,7 x 1,5
Oplagsdato:
10 nov 2025
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