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Marketing Logistics

Af: Martin Christopher, Helen Peck Engelsk Paperback

Marketing Logistics

Af: Martin Christopher, Helen Peck Engelsk Paperback
Tjek vores konkurrenters priser

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous ''mini-cases'' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization''s competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

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This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous ''mini-cases'' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization''s competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Produktdetaljer
Sprog: Engelsk
Sider: 172
ISBN-13: 9780750652247
Indbinding: Paperback
Udgave: 2
ISBN-10: 0750652241
Udg. Dato: 9 maj 2003
Længde: 9mm
Bredde: 156mm
Højde: 230mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 9 maj 2003
Forfatter(e) Martin Christopher, Helen Peck


Kategori Salgs- & markedsføringsledelse


ISBN-13 9780750652247


Sprog Engelsk


Indbinding Paperback


Sider 172


Udgave 2


Længde 9mm


Bredde 156mm


Højde 230mm


Udg. Dato 9 maj 2003


Oplagsdato 9 maj 2003


Forlag Taylor & Francis Ltd

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