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Marketing Management: A Strategic Decision-Making Approach
Engelsk Paperback
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Marketing Management: A Strategic Decision-Making Approach
Engelsk Paperback

582 kr
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Om denne bog
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.

Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.

This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.



Product detaljer
Sprog:
Engelsk
Sider:
576
ISBN-13:
9780071326377
Indbinding:
Paperback
Udgave:
8
ISBN-10:
0071326375
Udg. Dato:
16 maj 2012
Længde:
17mm
Bredde:
253mm
Højde:
202mm
Forlag:
McGraw-Hill Education - Europe
Oplagsdato:
16 maj 2012
Forfatter(e):
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