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Marketing Management, An Asian Perspective

Marketing Management, An Asian Perspective

Tjek vores konkurrenters priser

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

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Tjek vores konkurrenters priser
Normalpris
kr 669
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

.

Produktdetaljer
Sprog: Engelsk
Sider: 960
ISBN-13: 9781292089584
Indbinding: Paperback
Udgave: 7
ISBN-10: 129208958X
Kategori: Salg og marketing
Udg. Dato: 24 aug 2017
Længde: 30mm
Bredde: 215mm
Højde: 275mm
Forlag: Pearson Education Limited
Oplagsdato: 24 aug 2017
Forfatter(e) Siew-Meng Leong, Swee Hoon Ang, Chin Tiong Tan, Philip Kotler, Kevin Lane Keller


Kategori Salg og marketing


ISBN-13 9781292089584


Sprog Engelsk


Indbinding Paperback


Sider 960


Udgave 7


Længde 30mm


Bredde 215mm


Højde 275mm


Udg. Dato 24 aug 2017


Oplagsdato 24 aug 2017


Forlag Pearson Education Limited

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