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Marketing Management
- Past, Present and Future
Engelsk
Bogcover for Marketing Management af S. M. Riad Shams, Masaaki Kotabe, Demetris Vrontis, Michael R. Czinkota, 9783030669157
Specifikationer
Sprog:
Engelsk
Sider:
880
ISBN-13:
9783030669157
Indbinding:
Hardback
ISBN-10:
3030669157
Udg. Dato:
25 aug 2021
Størrelse i cm:
24,2 x 16,7 x 5,9
Oplagsdato:
25 aug 2021

Marketing Management

- Past, Present and Future
Engelsk
Hardback 2021
Format:

Bog beskrivelse
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic  application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include:The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
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Specifikationer
Sprog:
Engelsk
Sider:
880
ISBN-13:
9783030669157
Indbinding:
Hardback
ISBN-10:
3030669157
Udg. Dato:
25 aug 2021
Størrelse i cm:
24,2 x 16,7 x 5,9
Oplagsdato:
25 aug 2021
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