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Marketing Metaphors and Metamorphosis
Engelsk
Bogcover for Marketing Metaphors and Metamorphosis af P. Kitchen, 9781403998613
Specifikationer
Sprog:
Engelsk
Sider:
227
ISBN-13:
9781403998613
Indbinding:
Hardback
ISBN-10:
1403998612
Kategori:
Udg. Dato:
1 aug 2008
Størrelse i cm:
21,6 x 14,0
Forlag:
Oplagsdato:
1 aug 2008
Forfatter(e):

Marketing Metaphors and Metamorphosis

Engelsk
Hardback 2008
Format:

Bog beskrivelse
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
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Specifikationer
Sprog:
Engelsk
Sider:
227
ISBN-13:
9781403998613
Indbinding:
Hardback
ISBN-10:
1403998612
Kategori:
Udg. Dato:
1 aug 2008
Størrelse i cm:
21,6 x 14,0
Forlag:
Oplagsdato:
1 aug 2008
Forfatter(e):
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