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Marketing Methods to Improve Company Strategy
- Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach
Engelsk
Bogcover for Marketing Methods to Improve Company Strategy af Luciano Thome e Castro, Marcos Fava Neves, Matheus Alberto Consoli, 9780415873772
Specifikationer
Sprog:
Engelsk
Sider:
128
ISBN-13:
9780415873772
Indbinding:
Paperback
ISBN-10:
0415873770
Udg. Dato:
20 jan 2010
Størrelse i cm:
22,7 x 15,5 x 1,0
Oplagsdato:
20 jan 2010

Marketing Methods to Improve Company Strategy

- Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach
Engelsk
Paperback 2010
Format:

Bog beskrivelse

The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should open managers’ eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms’ fuzzy boundaries.

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Specifikationer
Sprog:
Engelsk
Sider:
128
ISBN-13:
9780415873772
Indbinding:
Paperback
ISBN-10:
0415873770
Udg. Dato:
20 jan 2010
Størrelse i cm:
22,7 x 15,5 x 1,0
Oplagsdato:
20 jan 2010
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