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Marketing Modernity
- Italian Advertising from Fascism to Postmodernity
Engelsk
Bogcover for Marketing Modernity af Adam Arvidsson, 9781138880023
Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781138880023
Indbinding:
Paperback
ISBN-10:
1138880027
Kategori:
Udg. Dato:
9 feb 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
9 feb 2015
Forfatter(e):

Marketing Modernity

- Italian Advertising from Fascism to Postmodernity
Engelsk
Paperback 2015
Format:

Bog beskrivelse
In Marketing Modernity, Adam Arvidsson traces the development of Italy''s postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising''s interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
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Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781138880023
Indbinding:
Paperback
ISBN-10:
1138880027
Kategori:
Udg. Dato:
9 feb 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
9 feb 2015
Forfatter(e):
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