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Marketing: Real People, Real Choices -- Global Edition
Engelsk
Bogcover for Marketing: Real People, Real Choices -- Global Edition af Greg Marshall, Michael Solomon, Elnora Stuart, 9781292482538
Specifikationer
Sprog:
Engelsk
Sider:
656
ISBN-13:
9781292482538
Indbinding:
Paperback
Udgave:
12
ISBN-10:
1292482532
Kategori:
Udg. Dato:
29 aug 2025
Størrelse i cm:
21,6 x 27,7 x 3,0
Oplagsdato:
29 aug 2025

Marketing: Real People, Real Choices -- Global Edition

Engelsk
Paperback 2025
Format:

Bog beskrivelse

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand.

The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

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Specifikationer
Sprog:
Engelsk
Sider:
656
ISBN-13:
9781292482538
Indbinding:
Paperback
Udgave:
12
ISBN-10:
1292482532
Kategori:
Udg. Dato:
29 aug 2025
Størrelse i cm:
21,6 x 27,7 x 3,0
Oplagsdato:
29 aug 2025
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