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Marketing Research: An Applied Orientation, Global Edition
Engelsk
Bogcover for Marketing Research: An Applied Orientation, Global Edition af Naresh Malhotra, 9781292265636
Specifikationer
Sprog:
Engelsk
Sider:
888
ISBN-13:
9781292265636
Indbinding:
Paperback
Udgave:
7
ISBN-10:
1292265639
Udg. Dato:
6 maj 2019
Størrelse i cm:
27,5 x 21,7 x 2,7
Oplagsdato:
6 maj 2019
Forfatter(e):

Marketing Research: An Applied Orientation, Global Edition

Engelsk
Paperback 2019
Format:

Bog beskrivelse

For undergraduate and graduate courses in marketing research.

An applied and practical marketing research text

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

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Specifikationer
Sprog:
Engelsk
Sider:
888
ISBN-13:
9781292265636
Indbinding:
Paperback
Udgave:
7
ISBN-10:
1292265639
Udg. Dato:
6 maj 2019
Størrelse i cm:
27,5 x 21,7 x 2,7
Oplagsdato:
6 maj 2019
Forfatter(e):
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