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Marketing Research (Arab World Editions)
- An Applied Orientation
Engelsk
Bogcover for Marketing Research (Arab World Editions) af Imad Baalbaki, Naresh Malhotra, Nada Bechwati, 9781408272367
Specifikationer
Sprog:
Engelsk
Sider:
936
ISBN-13:
9781408272367
Indbinding:
Paperback
ISBN-10:
1408272369
Udg. Dato:
18 apr 2013
Størrelse i cm:
27,0 x 21,8 x 3,6
Oplagsdato:
18 apr 2013

Marketing Research (Arab World Editions)

- An Applied Orientation
Engelsk
Paperback 2013
Format:

Bog beskrivelse
The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world – preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region’s most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.
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Specifikationer
Sprog:
Engelsk
Sider:
936
ISBN-13:
9781408272367
Indbinding:
Paperback
ISBN-10:
1408272369
Udg. Dato:
18 apr 2013
Størrelse i cm:
27,0 x 21,8 x 3,6
Oplagsdato:
18 apr 2013
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