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Marketing Research for Managers
Engelsk
Bogcover for Marketing Research for Managers af Sunny Crouch, Matthew Housden, 9780750654531
Specifikationer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9780750654531
Indbinding:
Paperback
Udgave:
3
ISBN-10:
0750654538
Udg. Dato:
9 maj 2003
Størrelse i cm:
24,6 x 18,9 x 2,1
Oplagsdato:
9 maj 2003
Forfatter(e):

Marketing Research for Managers

Engelsk
Paperback 2003
Format:

Bog beskrivelse
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples






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Specifikationer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9780750654531
Indbinding:
Paperback
Udgave:
3
ISBN-10:
0750654538
Udg. Dato:
9 maj 2003
Størrelse i cm:
24,6 x 18,9 x 2,1
Oplagsdato:
9 maj 2003
Forfatter(e):
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