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Marketing Research, Global Edition
Engelsk Paperback

Marketing Research, Global Edition

Engelsk Paperback

831 kr
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Om denne bog

For courses in global marketing.

This ISBN is for the bound textbook, which students can rent through their bookstore.

A conceptual approach and introduction to the field of marketing research

Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

Product detaljer
Sprog:
Engelsk
Sider:
528
ISBN-13:
9781292318042
Indbinding:
Paperback
Udgave:
9
ISBN-10:
129231804X
Udg. Dato:
18 nov 2019
Længde:
16mm
Bredde:
255mm
Højde:
203mm
Forlag:
Pearson Education Limited
Oplagsdato:
18 nov 2019
Forfatter(e):
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