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Bogcover for Marketing Research af Hume Winzar, Barry Babin, Steve D'Alessandro, Ben Lowe, William Zikmund, 9780170438964
Specifikationer
Sprog:
Engelsk
Sider:
648
ISBN-13:
9780170438964
Indbinding:
Paperback
Udgave:
5
ISBN-10:
0170438961
Kategori:
Udg. Dato:
18 jun 2020
Størrelse i cm:
21,6 x 25,4 x 2,6
Oplagsdato:
18 jun 2020
Paperback 2020
Format:

Bog beskrivelse
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you’re studying marketing research in any business or marketing course.
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Specifikationer
Sprog:
Engelsk
Sider:
648
ISBN-13:
9780170438964
Indbinding:
Paperback
Udgave:
5
ISBN-10:
0170438961
Kategori:
Udg. Dato:
18 jun 2020
Størrelse i cm:
21,6 x 25,4 x 2,6
Oplagsdato:
18 jun 2020
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