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Marketing Social Change

- Changing Behavior to Promote Health, Social Development, and the Environment
Af: Alan R. Andreasen Engelsk Hardback

Marketing Social Change

- Changing Behavior to Promote Health, Social Development, and the Environment
Af: Alan R. Andreasen Engelsk Hardback
Tjek vores konkurrenters priser
Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
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Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
Produktdetaljer
Sprog: Engelsk
Sider: 368
ISBN-13: 9780787901370
Indbinding: Hardback
Udgave:
ISBN-10: 0787901377
Udg. Dato: 21 sep 1995
Længde: 30mm
Bredde: 160mm
Højde: 230mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 21 sep 1995
Forfatter(e): Alan R. Andreasen
Forfatter(e) Alan R. Andreasen


Kategori Markedsundersøgelser


ISBN-13 9780787901370


Sprog Engelsk


Indbinding Hardback


Sider 368


Udgave


Længde 30mm


Bredde 160mm


Højde 230mm


Udg. Dato 21 sep 1995


Oplagsdato 21 sep 1995


Forlag John Wiley & Sons Inc

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