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Marketing Social Change
- Changing Behavior to Promote Health, Social Development, and the Environment
Engelsk
Bogcover for Marketing Social Change af Alan R. Andreasen, 9780787901370
Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780787901370
Indbinding:
Hardback
ISBN-10:
0787901377
Udg. Dato:
21 sep 1995
Størrelse i cm:
23,0 x 16,0 x 3,0
Oplagsdato:
21 sep 1995
Forfatter(e):

Marketing Social Change

- Changing Behavior to Promote Health, Social Development, and the Environment
Engelsk
Hardback 1995
Format:

Bog beskrivelse
Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
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Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780787901370
Indbinding:
Hardback
ISBN-10:
0787901377
Udg. Dato:
21 sep 1995
Størrelse i cm:
23,0 x 16,0 x 3,0
Oplagsdato:
21 sep 1995
Forfatter(e):
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