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Marketing Strategies & Management

- A Sectoral Analysis
Af: Dr Makarand Upadhyaya Engelsk Hardback

Marketing Strategies & Management

- A Sectoral Analysis
Af: Dr Makarand Upadhyaya Engelsk Hardback
Tjek vores konkurrenters priser
Marketing, as an art, is as old as human civilisation. Marketing is the process of communicating the value of a product/service to customers, for the purpose of selling it. It is a critical business function for attracting customers. Financial success of any organisation depends upon its marketing ability. Good marketing is no accident but a result of careful planning and execution. Marketing practices are continuously being refined to increase the chances of success. However, marketing excellence -- an ever-expanding task -- is rare and difficult to achieve. New forms of marketing in the globalised world include internet marketing, relationship marketing, green marketing, viral marketing, ambush marketing and a host of other strategies and practices. The present work explains and examines the latest forms of marketing strategies practised by successful firms in the globalised world. It mainly deals with the present systems of marketing of goods and services in India and the problems associated with them.
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Tjek vores konkurrenters priser
Marketing, as an art, is as old as human civilisation. Marketing is the process of communicating the value of a product/service to customers, for the purpose of selling it. It is a critical business function for attracting customers. Financial success of any organisation depends upon its marketing ability. Good marketing is no accident but a result of careful planning and execution. Marketing practices are continuously being refined to increase the chances of success. However, marketing excellence -- an ever-expanding task -- is rare and difficult to achieve. New forms of marketing in the globalised world include internet marketing, relationship marketing, green marketing, viral marketing, ambush marketing and a host of other strategies and practices. The present work explains and examines the latest forms of marketing strategies practised by successful firms in the globalised world. It mainly deals with the present systems of marketing of goods and services in India and the problems associated with them.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 180
ISBN-13: 9788177083705
Indbinding: Hardback
Udgave:
ISBN-10: 8177083708
Kategori: Salg og marketing
Udg. Dato: 1 jan 2014
Længde: 21mm
Bredde: 149mm
Højde: 225mm
Forlag: New Century Publications
Oplagsdato: 1 jan 2014
Forfatter(e): Dr Makarand Upadhyaya
Forfatter(e) Dr Makarand Upadhyaya

Kategori Salg og marketing

ISBN-13 9788177083705

Sprog Engelsk

Indbinding Hardback

Sider 180

Udgave

Længde 21mm

Bredde 149mm

Højde 225mm

Udg. Dato 1 jan 2014

Oplagsdato 1 jan 2014

Forlag New Century Publications

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