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Marketing Strategy for Museums
- A Practical Guide
Engelsk Paperback
Marketing Strategy for Museums
- A Practical Guide
Engelsk Paperback

378 kr
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6 - 8 hverdage

Om denne bog

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.

Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing.

Marketing Strategy for Museums

provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.

Product detaljer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781032313153
Indbinding:
Paperback
Udgave:
ISBN-10:
1032313153
Kategori:
Udg. Dato:
6 dec 2023
Længde:
18mm
Bredde:
234mm
Højde:
156mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
6 dec 2023
Forfatter(e):
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