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Marketing the City
- The role of flagship developments in urban regeneration
Af: H. Smyth
Engelsk
Bogcover for Marketing the City af H. Smyth, 9781138995666
Specifikationer
Sprog:
Engelsk
Sider:
298
ISBN-13:
9781138995666
Indbinding:
Paperback
ISBN-10:
1138995665
Kategori:
Udg. Dato:
17 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
17 dec 2015
Forfatter(e):

Marketing the City

- The role of flagship developments in urban regeneration
Af: H. Smyth
Engelsk
Paperback 2015
Format:

Bog beskrivelse
This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of ''marketing the city'' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban ''product'' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
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Specifikationer
Sprog:
Engelsk
Sider:
298
ISBN-13:
9781138995666
Indbinding:
Paperback
ISBN-10:
1138995665
Kategori:
Udg. Dato:
17 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
17 dec 2015
Forfatter(e):
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