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Marketing the e-Business
Engelsk
Bogcover for Marketing the e-Business af Lisa Harris, Charles Dennis, 9780415256018
Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780415256018
Indbinding:
Paperback
ISBN-10:
0415256011
Udg. Dato:
5 sep 2002
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
5 sep 2002
Forfatter(e):

Marketing the e-Business

Engelsk
Paperback 2002
Format:

Bog beskrivelse

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:

*Multi-channel marketing strategies
*Change Management
*Lessons learned from the dot.com crash
*Branding, e-Retail and relationship building
*Digital divides, privacy and data security.

Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.







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Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780415256018
Indbinding:
Paperback
ISBN-10:
0415256011
Udg. Dato:
5 sep 2002
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
5 sep 2002
Forfatter(e):
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