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Marketing the Professional Services Firm
- Applying the Principles and the Science of Marketing to the Professions
Engelsk Hardback

Marketing the Professional Services Firm

- Applying the Principles and the Science of Marketing to the Professions
Engelsk Hardback

396 kr
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Om denne bog
The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
Product detaljer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9780470011737
Indbinding:
Hardback
Udgave:
ISBN-10:
0470011734
Kategori:
Udg. Dato:
28 jul 2005
Længde:
30mm
Bredde:
157mm
Højde:
230mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
28 jul 2005
Forfatter(e):
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