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Marketing Theory
- A Student Text
Engelsk
Bogcover for Marketing Theory af , 9781473904019
Specifikationer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9781473904019
Indbinding:
Paperback
ISBN-10:
1473904013
Kategori:
Udg. Dato:
30 maj 2016
Størrelse i cm:
23,4 x 18,8 x 3,1
Oplagsdato:
30 maj 2016

Marketing Theory

- A Student Text
Engelsk
Paperback 2016
Format:

Bog beskrivelse
Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.  From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing.   

In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

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Specifikationer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9781473904019
Indbinding:
Paperback
ISBN-10:
1473904013
Kategori:
Udg. Dato:
30 maj 2016
Størrelse i cm:
23,4 x 18,8 x 3,1
Oplagsdato:
30 maj 2016
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