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Marketing to the Ageing Consumer
- The Secrets to Building an Age-Friendly Business
Engelsk
Bogcover for Marketing to the Ageing Consumer af D. Stroud, K. Walker, 9780230378193
Specifikationer
Sprog:
Engelsk
Sider:
251
ISBN-13:
9780230378193
Indbinding:
Hardback
ISBN-10:
0230378196
Udg. Dato:
12 jan 2013
Størrelse i cm:
24,3 x 16,3 x 2,0
Oplagsdato:
12 jan 2013
Forfatter(e):

Marketing to the Ageing Consumer

- The Secrets to Building an Age-Friendly Business
Engelsk
Hardback 2013
Format:

Bog beskrivelse
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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Specifikationer
Sprog:
Engelsk
Sider:
251
ISBN-13:
9780230378193
Indbinding:
Hardback
ISBN-10:
0230378196
Udg. Dato:
12 jan 2013
Størrelse i cm:
24,3 x 16,3 x 2,0
Oplagsdato:
12 jan 2013
Forfatter(e):
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