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Marketing to the Ageing Consumer
- The Secrets to Building an Age-Friendly Business
Engelsk Hardback

Marketing to the Ageing Consumer

- The Secrets to Building an Age-Friendly Business
Engelsk Hardback

454 kr
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23 - 25 hverdage

Om denne bog
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Product detaljer
Sprog:
Engelsk
Sider:
251
ISBN-13:
9780230378193
Indbinding:
Hardback
Udgave:
ISBN-10:
0230378196
Udg. Dato:
12 jan 2013
Længde:
20mm
Bredde:
163mm
Højde:
243mm
Forlag:
Palgrave Macmillan
Oplagsdato:
12 jan 2013
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