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Marketing to the Aging Population
- Strategies and Tools for Companies in Various Industries
Engelsk Hardback
Marketing to the Aging Population
- Strategies and Tools for Companies in Various Industries
Engelsk Hardback

907 kr
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Om denne bog
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being. 
Product detaljer
Sprog:
Engelsk
Sider:
345
ISBN-13:
9783031130960
Indbinding:
Hardback
Udgave:
ISBN-10:
3031130960
Udg. Dato:
7 okt 2022
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer International Publishing AG
Oplagsdato:
7 okt 2022
Forfatter(e):
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