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Marketing to the Aging Population
- Strategies and Tools for Companies in Various Industries
Engelsk
Bogcover for Marketing to the Aging Population af George P. Moschis, 9783031130991
Specifikationer
Sprog:
Engelsk
Sider:
345
ISBN-13:
9783031130991
Indbinding:
Paperback
ISBN-10:
3031130995
Udg. Dato:
8 okt 2023
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
8 okt 2023
Forfatter(e):

Marketing to the Aging Population

- Strategies and Tools for Companies in Various Industries
Engelsk
Paperback 2023
Format:

Bog beskrivelse
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
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Specifikationer
Sprog:
Engelsk
Sider:
345
ISBN-13:
9783031130991
Indbinding:
Paperback
ISBN-10:
3031130995
Udg. Dato:
8 okt 2023
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
8 okt 2023
Forfatter(e):
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