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Marketing Tourism Products
- Concepts, Issues, Cases
Engelsk
Bogcover for Marketing Tourism Products af A.V. Seaton, M.M. Bennett, 9781861523020
Specifikationer
Sprog:
Engelsk
Sider:
564
ISBN-13:
9781861523020
Indbinding:
Paperback
ISBN-10:
1861523025
Kategori:
Udg. Dato:
15 aug 1996
Størrelse i cm:
18,9 x 24,4 x 3,6
Oplagsdato:
15 aug 1996
Forfatter(e):

Marketing Tourism Products

- Concepts, Issues, Cases
Engelsk
Paperback 1996
Format:

Bog beskrivelse
This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.
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Specifikationer
Sprog:
Engelsk
Sider:
564
ISBN-13:
9781861523020
Indbinding:
Paperback
ISBN-10:
1861523025
Kategori:
Udg. Dato:
15 aug 1996
Størrelse i cm:
18,9 x 24,4 x 3,6
Oplagsdato:
15 aug 1996
Forfatter(e):
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