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Marketing Wisdom
Engelsk
Bogcover for Marketing Wisdom af , 9789811342837
Specifikationer
Sprog:
Engelsk
Sider:
171
ISBN-13:
9789811342837
Indbinding:
Paperback
ISBN-10:
9811342830
Udg. Dato:
19 jan 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
19 jan 2019

Marketing Wisdom

Engelsk
Paperback 2019
Format:

Bog beskrivelse

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.  This has served to enhance the content and put it in the readers'' current context. 

It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.


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640,75 kr
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Specifikationer
Sprog:
Engelsk
Sider:
171
ISBN-13:
9789811342837
Indbinding:
Paperback
ISBN-10:
9811342830
Udg. Dato:
19 jan 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
19 jan 2019
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