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Marketing with MyMarketingLab Pack
Af: Bradley Barnes, Greg Marshall, Elnora Stuart, Vincent-Wayne Mitchell, Michael Solomon
Engelsk
Bogcover for Marketing with MyMarketingLab Pack af Bradley Barnes, Greg Marshall, Elnora Stuart, Vincent-Wayne Mitchell, Michael Solomon, 9781292064871
Specifikationer
Sprog:
Engelsk
ISBN-13:
9781292064871
Indbinding:
Andet
Udgave:
2
ISBN-10:
1292064870
Kategori:
Udg. Dato:
5 mar 2014
Størrelse i cm:
26,5 x 19,5 x 2,0
Forlag:
Oplagsdato:
5 mar 2014
Forfatter(e):
Genre:

Marketing with MyMarketingLab Pack

Af: Bradley Barnes, Greg Marshall, Elnora Stuart, Vincent-Wayne Mitchell, Michael Solomon
Engelsk
Format:
Andet
Bog beskrivelse

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

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Specifikationer
Sprog:
Engelsk
ISBN-13:
9781292064871
Indbinding:
Andet
Udgave:
2
ISBN-10:
1292064870
Kategori:
Udg. Dato:
5 mar 2014
Størrelse i cm:
26,5 x 19,5 x 2,0
Forlag:
Oplagsdato:
5 mar 2014
Forfatter(e):
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