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Markets and the Arts of Attachment
Engelsk
Bogcover for Markets and the Arts of Attachment af , 9780367872700
Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9780367872700
Indbinding:
Paperback
ISBN-10:
0367872706
Kategori:
Udg. Dato:
12 dec 2019
Størrelse i cm:
23,4 x 15,6
Serie:
Oplagsdato:
12 dec 2019

Markets and the Arts of Attachment

Engelsk
Paperback 2019
Format:

Bog beskrivelse

The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some ‘context’, ‘culture’ or ‘soul’ to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets.

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Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9780367872700
Indbinding:
Paperback
ISBN-10:
0367872706
Kategori:
Udg. Dato:
12 dec 2019
Størrelse i cm:
23,4 x 15,6
Serie:
Oplagsdato:
12 dec 2019
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