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Mass Appeal

- Communicating Policy Ideas in Multiple Media
Engelsk Paperback

Mass Appeal

- Communicating Policy Ideas in Multiple Media
Engelsk Paperback

228 kr
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Om denne bog
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780190062187
Indbinding:
Paperback
Udgave:
ISBN-10:
0190062185
Kategori:
Udg. Dato:
5 sep 2020
Længde:
16mm
Bredde:
210mm
Højde:
139mm
Forlag:
Oxford University Press Inc
Oplagsdato:
5 sep 2020
Forfatter(e):
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