Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Mass Media, An Aging Population, and the Baby Boomers
Engelsk
Bogcover for Mass Media, An Aging Population, and the Baby Boomers af Michael L. Hilt, Jeremy H. Lipschultz, 9780415649940
Specifikationer
Sprog:
Engelsk
Sider:
202
ISBN-13:
9780415649940
Indbinding:
Paperback
ISBN-10:
0415649943
Udg. Dato:
21 jan 2012
Størrelse i cm:
22,8 x 15,3 x 1,2
Oplagsdato:
21 jan 2012

Mass Media, An Aging Population, and the Baby Boomers

Engelsk
Paperback 2012
Format:

Bog beskrivelse
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans.

Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media.

Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.
... Vis mere

Forlags Vejl. pris
570,84 kr
Hos Booktok
499 kr
spar 13%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
202
ISBN-13:
9780415649940
Indbinding:
Paperback
ISBN-10:
0415649943
Udg. Dato:
21 jan 2012
Størrelse i cm:
22,8 x 15,3 x 1,2
Oplagsdato:
21 jan 2012
Finder produkter...
Kategori sammenhænge