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Measurement and Research Methods in International Marketing
Engelsk Hardback

Measurement and Research Methods in International Marketing

Engelsk Hardback

1.099 kr
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Om denne bog
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
Product detaljer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781780520940
Indbinding:
Hardback
Udgave:
ISBN-10:
1780520948
Udg. Dato:
23 aug 2011
Længde:
24mm
Bredde:
157mm
Højde:
232mm
Forlag:
Emerald Publishing Limited
Oplagsdato:
23 aug 2011
Forfatter(e):
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