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Media Management – A Comparative Analysis of European and American Systems
Engelsk
Bogcover for Media Management – A Comparative Analysis of European and American Systems af Boguslaw Nierenberg, 9788323339908
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9788323339908
Indbinding:
Paperback
ISBN-10:
8323339902
Udg. Dato:
6 maj 2016
Størrelse i cm:
23,2 x 16,0 x 2,0
Oplagsdato:
6 maj 2016
Forfatter(e):

Media Management – A Comparative Analysis of European and American Systems

Engelsk
Paperback 2016
Format:

Bog beskrivelse
This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9788323339908
Indbinding:
Paperback
ISBN-10:
8323339902
Udg. Dato:
6 maj 2016
Størrelse i cm:
23,2 x 16,0 x 2,0
Oplagsdato:
6 maj 2016
Forfatter(e):
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