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Media Organizations and Convergence
- Case Studies of Media Convergence Pioneers
Engelsk
Bogcover for Media Organizations and Convergence af Gracie L. Lawson-Borders, 9780805851984
Specifikationer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9780805851984
Indbinding:
Paperback
ISBN-10:
0805851984
Udg. Dato:
3 nov 2005
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
3 nov 2005
Forfatter(e):

Media Organizations and Convergence

- Case Studies of Media Convergence Pioneers
Engelsk
Paperback 2005
Format:

Bog beskrivelse
This volume offers a timely examination of technology''s impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations.

The case studies included here profile three media convergence pioneers--Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas--that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry.

As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry.
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Specifikationer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9780805851984
Indbinding:
Paperback
ISBN-10:
0805851984
Udg. Dato:
3 nov 2005
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
3 nov 2005
Forfatter(e):
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