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Media Promotion & Marketing for Broadcasting, Cable & the Internet
Engelsk
Bogcover for Media Promotion & Marketing for Broadcasting, Cable & the Internet af , 9780240807621
Specifikationer
Sprog:
Engelsk
Sider:
350
ISBN-13:
9780240807621
Indbinding:
Paperback
Udgave:
5
ISBN-10:
0240807626
Udg. Dato:
23 jan 2006
Størrelse i cm:
22,8 x 15,1 x 1,6
Oplagsdato:
23 jan 2006

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Engelsk
Paperback 2006
Format:

Bog beskrivelse
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

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Specifikationer
Sprog:
Engelsk
Sider:
350
ISBN-13:
9780240807621
Indbinding:
Paperback
Udgave:
5
ISBN-10:
0240807626
Udg. Dato:
23 jan 2006
Størrelse i cm:
22,8 x 15,1 x 1,6
Oplagsdato:
23 jan 2006
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